Norma Pattiz; Podcast and Radio Wizard

Norman Pattiz founded Westwood One, and while under his leadership, it became America’s largest provider of sports, news, entertainment, traffic and talk programming, to the Broadcast Industry. Westwood One managed, owned, or distributed The Super Bowl, the Summer and Winter Olympics, NBC Radio Networks, the Mutual Broadcasting System, CBS News, CNN and NBC Radio Networks, NFL Football, NCAA Basketball, and March Madness. Pattiz has over 40 years of experience in radio syndication, and it shows.

In 2000, Norman Pattiz was appointed by President Clinton and again in 2002 by President Bush, to serve on the Broadcasting Board of Governors of the United States of America. The Broadcasting Board supervises all nonmilitary US broadcasting services such as “Radio Liberty”, “Middle East Broadcasting”, “Radio Free Europe”, “The Voice of America”, and more. Pattiz was instrumental in creating and going forward with Americas Arabic language television and radio, services to over 22 countries of the Middle East as well as the Farsi language broadcasting to Iran, which reaches over 40 million listeners.

Pattiz was inducted into the National Radio Hall of Fame and was awarded the Giants of Broadcasting Award from the Library of American Broadcasting.

In 2010, he created Courtside Entertainment Group, as he became aware of all the opportunities that the audio on-demand industry offered. In late 2012, he formed Podcast One and rapidly went to the head of the pack in producer/distributor in audio on-demand programming. Podcast One has such programs and personalities as Larry King, Chris Jericho, Steve Austin, Adam Carolla, just to name a few.

According to Forbes, in 2017, Norman Pattiz of Podcast One and Tom Webster, Edison Research VP of Strategy, announced the results of a study conducted over late 2016 looking at outcome of advertising tests with five major consumer brands, across five service and product categories.

The results of the study showed the kind of positive affect that podcast advertising has on brand recall, recall of clearly defined messaging, and the intent to purchase. Edison organized three separate studies in 2016, to determine the effectiveness for podcast advertising. The facts were that after pre and post-campaign studies were conducted, podcast listeners were open to brand messages, and showed more of a willingness to think about purchasing or actually purchasing a product.

Norman Pattiz knows his audience so it is not surprising that Podcast One is leading in the advertising supported podcast network business. Podcast One presently has over 340 hours of new and creative programming each week, and across over 200 of todays most wanted podcasts. Podcast One has a bright future and so does Norman Pattiz.