One of Brazil’s most prolific advertising executives, Alexandre Gama knows that hard work pays off eventually. Gama spent 17 years in the industry as a copywriter and creative director for a number of agencies, as he worked on his craft. He began to be recognized for his creative mind in the mid 1990s and he was named as CEO and COO of Young & Rubicam. He led the award-winning agency for three years before he opened his own agency, Neogama, in 1999.
Over the past 20 years Neogama has become one of the most prestigious agencies in the world, winning many awards for their work. Gama has led the company and continued to play an everyday role in its operations. He recently announced that the company will refocus its efforts on Brazilian advertising. He is an avid investor with a major stake in the British luxury automobile company, Briggs Automotive.
Since 1999, Alexandre Gama’s advertising agency, Neogama, has established itself as one of the premier advertising firms in the world. After spending the better part of two decades working for others, the formation of the company was a lifelong dream of the Brazilian. The company has won a number of awards and accolades including Agency of the year in 2008 and 23 Golden Lions at the Cannes Film Festival.
After graduating from Brazil’s Armando Alvares Penteado Foundation in 1982, Gama worked his way up the ranks in the industry, finally opting start his own company in 1999. Since then, he has been heralded as one of the brightest minds in the industry, being selected as the first Latin American to teach a Master Class at Cannes and winning numerous awards for his creative mind. A dream that is over 35 years in the making, Alexandre Gama continues to live out his dream.