One of Brazil’s most prolific advertising executives, Alexandre Gama knows that hard work pays off eventually. Gama spent 17 years in the industry as a copywriter and creative director for a number of agencies, as he worked on his craft. He began to be recognized for his creative mind in the mid 1990s and he was named as CEO and COO of Young & Rubicam. He led the award-winning agency for three years before he opened his own agency, Neogama, in 1999.
Over the past 20 years Neogama has become one of the most prestigious agencies in the world, winning many awards for their work. Gama has led the company and continued to play an everyday role in its operations. He recently announced that the company will refocus its efforts on Brazilian advertising. He is an avid investor with a major stake in the British luxury automobile company, Briggs Automotive.