The bottled water industry is a multibillion-dollar industry. People that are interested in bottled water are definitely going to take note of what Waiakea water has to offer. This has become one of the most talked-about brands of bottled water, and the large part of this has to do with the type of water that is being marketed. People that are looking at social media have probably never heard about volcanic water before Waiakea came into the picture.
This has been the centerpiece of the marketing campaign that has been built for this bottled water that has been purified through porous volcanic rock. The fascination about this has definitely given people a reason to go to the website and make purchases of this water. That is definitely the thing that gets the attention of consumers that are curious. Another thing that can fascinate consumers that are just looking through different types of bottled water in stores is the packaging. This is a neatly shape bottle of water that does not look like any other standard bottled water brands that are out there.
The fact that it stands out so much highlights the fact that it is volcanic water. This is what drives attention towards this bottle. When it is seen in stores it is hard to overlook because it has a towering type of effect. It is bigger than the standard 16 ounce bottle so people have to pay attention to this when they see it up against other brands of bottled water. Waiakea has become popular because of these things, but there is a third thing that makes it a novelty as well. People have gravitated towards this type of water because it is not sold in all stores. In fact, it is not sold in many states. That is why they are such a surge for the online audience to buy this water through the internet. The fact that it is not so easily accessible makes it a novelty. The fact that it is a novelty is what makes it popular with people that do not have instant access.